Emergency Risk Communication (ERC)

Emergency Risk Communication (ERC) is the process of sharing clear, accurate information quickly during emergencies such as natural disasters, health crises, or accidents. Its goal is to inform the public about the risks, what actions to take, and how to stay safe. Effective ERC helps reduce confusion, maintains trust, and supports informed decision-making. It involves coordinated messaging from experts and authorities, using multiple channels like media, social networks, and community outreach to ensure everyone receives timely, understandable guidance during critical situations.