Embratur (Brazilian Tourism Institute)

Embratur, officially known as the Brazilian Tourism Institute, is a government agency responsible for promoting Brazil as a travel destination. Its goal is to attract tourists from around the world, boost tourism’s economic impact, and enhance Brazil’s global image. Embratur develops marketing campaigns, participates in international events, and supports tourism-related initiatives. By doing so, it helps create jobs, generates foreign income, and promotes the country’s rich culture and natural attractions. Essentially, Embratur works to showcase Brazil’s beauty and variety to travelers worldwide, strengthening the country's position in the global tourism market.