Email Segmentation

Email segmentation is the process of dividing an email list into specific groups based on shared characteristics or behaviors, such as age, interests, purchase history, or engagement level. This allows businesses to send more targeted and relevant messages to each group, increasing the chances of engagement and response. For example, a clothing retailer might send different promotions to men and women or to first-time buyers versus loyal customers. Segmentation improves communication effectiveness, enhances customer experience, and boosts overall marketing performance by ensuring recipients receive content that aligns with their preferences and needs.