Email performance metrics

Email performance metrics are measurements used to evaluate how effective an email campaign is. Key metrics include open rate (percentage of recipients who open the email), click-through rate (percentage who click on links), bounce rate (emails that couldn't be delivered), and unsubscribe rate (people who opt out). These help marketers understand engagement, identify issues, and improve future campaigns. High open and click rates indicate strong interest, while low bounce rates suggest good email list hygiene. Together, these metrics provide insights into how well your email efforts are reaching and resonating with your audience.