Email Marketing Automation

Email marketing automation is a technology that allows businesses to send targeted emails automatically based on specific triggers or schedules. Instead of sending individual emails manually, companies can set up campaigns that deliver messages based on customer actions, such as signing up for a newsletter or making a purchase. This approach helps businesses engage with their audience more effectively, providing personalized content at the right time. Automation saves time and improves efficiency, ensuring that customers receive relevant information without the need for constant oversight, ultimately enhancing customer relationships and driving sales.