email list hygiene

Email list hygiene refers to maintaining a healthy and accurate list of your email contacts. This involves regularly removing inactive or invalid email addresses, correcting errors, and ensuring your contacts want to receive your messages. Good hygiene improves deliverability, meaning your emails are more likely to reach recipients' inboxes rather than spam. It also protects your sender reputation and helps you connect with engaged recipients. Essentially, it’s about keeping your email list clean, current, and relevant to ensure effective communication and avoid wasting resources on unreachable or uninterested contacts.