Email analytics

Email analytics involves measuring and analyzing how email campaigns perform to understand their effectiveness. This includes tracking metrics like open rates (how many recipients open the email), click-through rates (how many click on links inside), bounce rates (emails that didn’t deliver), and unsubscribe rates. These insights help marketers evaluate what resonates with their audience, improve future emails, and achieve goals like higher engagement or sales. Essentially, email analytics provides data-driven feedback on your email efforts, enabling better decision-making and more targeted communication with your audience.