Eloqua (Oracle)

Eloqua, by Oracle, is a marketing automation platform that helps businesses manage and nurture customer relationships. It enables companies to create targeted marketing campaigns, track customer interactions, and analyze responses. Through email marketing, personalized messaging, and lead management tools, Eloqua helps organizations engage prospects efficiently, improve sales efforts, and measure marketing effectiveness. It integrates data from various channels to provide a unified view of customer engagement, making marketing efforts more strategic and data-driven. Essentially, Eloqua streamlines marketing processes to build stronger customer connections and drive business growth.