Elkington's Triple Bottom Line

Elkington's Triple Bottom Line is a framework that encourages organizations to measure their success beyond just profit. It focuses on three key areas: economic (financial performance), social (impact on people and communities), and environmental (effects on nature). The idea is that a truly responsible business should seek to be financially viable, beneficial to society, and environmentally sustainable simultaneously. This balanced approach helps organizations create long-term value, ensuring they do well economically while also caring for social and environmental well-being. It's about integrating these three aspects to promote holistic and sustainable success.