Elkington's Sustainable Business Model

Elkington's Sustainable Business Model, known as the Triple Bottom Line, emphasizes that a successful business should prioritize three key areas: profit (economic value), people (social responsibility), and planet (environmental sustainability). Instead of focusing solely on financial gain, companies are encouraged to consider their impact on society and the environment. This holistic approach helps ensure long-term success by balancing economic growth with ethical practices and environmental stewardship, fostering a more sustainable and responsible way of doing business.