Elkington's Sustainability Framework

Elkington's Sustainability Framework, known as the Triple Bottom Line, encourages organizations to measure success not just by profit, but by their impact on people and the planet. It emphasizes three interconnected areas: economic (financial performance), social (community and employee well-being), and environmental (resource conservation and ecological health). By balancing these three aspects, businesses can achieve long-term sustainability, fostering responsible growth while minimizing harm to society and the environment. Essentially, it promotes a holistic approach where profitability doesn't come at the expense of social and environmental responsibility.