Elkington (John Elkington)

John Elkington is a British sustainability expert known for pioneering the concept of the "Triple Bottom Line," which encourages organizations to focus on three key areas: people (social responsibility), planet (environmental impact), and profit (financial performance). This approach promotes balancing economic success with social equity and environmental stewardship, encouraging companies to operate sustainably and ethically. Elkington’s work helps businesses understand that long-term success depends not just on financial gains but also on positive social and environmental contributions, fostering a more responsible and sustainable way of doing business.