Eli Zerubavel

Eli Zerubavel is a sociologist known for studying how humans organize their social and cultural worlds. He explores how groups develop shared patterns of thinking, routines, and perceptions—such as calendars, holidays, and time management—that shape our collective behavior and identity. Zerubavel's work helps us understand how these mental and social structures influence everyday life, guiding how we perceive history, time, and social norms. His insights reveal the unconscious, structured ways in which society's rhythms and distinctions influence individual and group experiences.