Electronic Retailing Association

The Electronic Retailing Association (ERA) is a professional organization that supports companies involved in direct-to-consumer sales, primarily through electronic channels like TV, internet, and digital marketing. It provides industry insights, advocates for fair regulations, and offers networking opportunities for businesses engaged in electronic retailing. ERA helps its members stay current with trends, improve marketing strategies, and navigate the legal landscape of online and televised sales. Ultimately, it aims to promote growth, innovation, and best practices within the electronic retailing industry.