electoral surveys

Electoral surveys, also known as opinion polls, are tools used to gauge public support for candidates or political parties before an election. They involve sampling a small, representative group of voters to ask their preferences and opinions. The collected data is then analyzed to estimate how the wider population might vote. While not perfect, these surveys help to understand current political trends, voter priorities, and potential election outcomes. They are frequently cited by media and analysts to track changes in public opinion and inform discussions about political developments.