electoral strategy

Electoral strategy refers to the careful planning and decision-making political candidates and parties use to win elections. It involves understanding the voters' preferences, selecting key issues to focus on, choosing effective ways to communicate messages, and deciding where to campaign most intensively. The goal is to maximize support and turnout by targeting the electorate's needs and concerns, while also countering opponents’ efforts. Successful strategy combines research, messaging, resource allocation, and timing to persuade undecided voters and secure a majority of votes needed for victory.