electoral influence

Electoral influence refers to the ways individuals, groups, or outside entities can affect voters' choices during an election. This can include campaigning, advertising, providing information, or even influencing opinions through social media and other channels. The goal is to sway public perception about candidates or issues, thereby shaping the outcome of the vote. While influence is a natural part of politics, excessive or unfair efforts—such as misinformation or undue lobbying—can undermine fairness and the integrity of elections. Ultimately, electoral influence shapes who gets elected and how policies are decided, impacting a community’s future.