electoral campaign

An electoral campaign is a structured effort to influence voters' decisions during an election. It involves candidates promoting their ideas and policies through various activities, such as rallies, advertisements, and debates. Campaigns aim to build public support and inform voters about a candidate’s vision for governance. They often include fundraising to cover expenses and recruitment of volunteers to help spread the message. Overall, a successful campaign seeks to engage with the electorate and persuade them to vote for a specific candidate or political party.