El Cartel Records

El Cartel Records is a music record label founded by Colombian artist J Balvin. It serves as a platform for promoting and producing reggaeton and Latin music artists, helping them reach wider audiences. The label has played a key role in popularizing Latin urban music globally, supporting artists’ creative development and releasing hit songs. It combines innovative marketing with a focus on contemporary Latin sounds, making it influential within the Latin music industry. Overall, El Cartel Records is a major player in shaping modern Latin music, fostering talent, and expanding the genre’s international reach.