Effie Index

The Effie Index is a ranking system that measures the effectiveness of marketing and advertising campaigns globally. It evaluates campaigns based on their ability to achieve specific business goals, such as increasing sales or brand awareness, often measured through robust, data-driven methods. The index considers various factors like industry impact, creativity, and results, providing marketers and advertisers with an insight into which campaigns are most successful at delivering measurable, meaningful outcomes. Essentially, it helps identify and celebrate the most effective marketing efforts worldwide.