Efficient Consumer Response (ECR)

Efficient Consumer Response (ECR) is a collaborative approach between retailers and suppliers aimed at optimizing the supply chain to better serve customers. By sharing information, coordinating inventory management, and streamlining processes, ECR reduces waste, lowers costs, and ensures products are available when needed. It focuses on responding quickly to consumer demand and improving overall efficiency, resulting in better prices, higher product availability, and enhanced shopping experiences. Essentially, ECR aligns the activities of partners in the supply chain to work smarter and more effectively for the benefit of both businesses and consumers.