Edward Locke

Edward Locke is a distinguished psychologist known for his research on motivation and personality. He studies what drives people to behave in certain ways, focusing on how individual differences influence motivation, effort, and goal-setting. Locke's work helps us understand how factors like goals, beliefs, and environmental influences shape human behavior, especially in workplaces and educational settings. His insights are valuable for improving performance, satisfaction, and personal development by highlighting the importance of setting clear, challenging goals and understanding individual differences.