Edward A. Locke

Edward A. Locke is a psychologist known for his research on motivation and work behavior. He developed the Goal-Setting Theory, which explains how setting clear, challenging goals can enhance performance and productivity. His work emphasizes that specific and attainable goals improve focus, effort, and achievement, particularly in professional and organizational settings. Locke’s insights have been widely applied in management, education, and personal development to help individuals and teams reach higher levels of success through goal clarity and commitment.