Edelman, Richard

Richard Edelman is an influential figure in public relations and marketing, known for founding Edelman, one of the world’s largest PR firms. He emphasizes the importance of trust in building relationships between organizations and their audiences. Edelman is well-known for the annual Edelman Trust Barometer, which surveys public trust in institutions, media, and companies globally. His work highlights how transparency, accountability, and communication are crucial for businesses to succeed in today’s society, where consumers are increasingly aware and discerning about the brands they support.