Ed Benguiat

Ed Benguiat was a renowned American typographer and graphic designer celebrated for creating and popularizing many iconic typefaces. His work includes the distinctive fonts used in recognizable logos and titles, such as the headers for The New York Times and the logo for Coca-Cola’s earlier branding. Benguiat's designs blend elegance, readability, and unique character, influencing modern visual communication. His contributions helped shape how text appears in print and digital media, making him a significant figure in typography and design history.