Economy for the Common Good (ECG)

The Economy for the Common Good (ECG) is an approach that prioritizes social and environmental well-being alongside profit. Instead of focusing solely on financial growth, ECG encourages businesses to operate ethically, sustainably, and responsibly, fostering a community-oriented economy. It emphasizes transparency, fairness, and positive impacts on society and the environment, aiming for a balanced success that benefits people and the planet as well as shareholders. This model promotes measuring success through the overall well-being of society rather than just financial metrics.