economic storytelling theory

Economic storytelling theory posits that narratives significantly shape our understanding of economics and influence decision-making processes. It emphasizes that stories—whether about markets, policies, or individual experiences—provide context and meaning to complex economic concepts. By framing information through relatable narratives, this theory helps people grasp abstract ideas, make sense of economic events, and connect emotionally with economic issues. Ultimately, effective storytelling in economics can drive public opinion, inspire action, and enhance communication between policymakers and citizens, making economic discussions more accessible and impactful.