eCommerce tracking

eCommerce tracking is a tool that helps online businesses monitor how visitors interact with their website, especially focusing on purchasing activities. It records important data like which products are viewed, added to shopping carts, and purchased, along with transaction details. This information helps businesses understand customer behavior, optimize the shopping experience, and measure sales performance. Essentially, eCommerce tracking provides insight into the pathway customers take from browsing to completing a purchase, enabling data-driven decisions to improve sales and marketing strategies.