Eco’s Theory of Semiotics

Eco’s Theory of Semiotics explores how signs and symbols communicate meaning. It emphasizes that a sign consists of a "signifier" (the form, like a word or image) and the "signified" (the concept or meaning it represents). Communication involves a complex interplay between these elements within cultural contexts. Eco highlights that meaning is not fixed—it's shaped by cultural norms, individual interpretation, and societal influences. His theory helps explain how we derive understanding from various signs daily, recognizing that meaning is dynamic and constructed through social and cultural processes.