Earned Media

Earned media refers to publicity gained through word-of-mouth, media coverage, or social sharing, rather than paid advertising. It includes mentions in news stories, reviews, shares on social media, or recommendations from customers. Essentially, it’s accolades or attention a brand earns naturally through its reputation, quality, or public interest. This form of media is often seen as more credible because it comes from independent sources or consumers rather than paid promotions. Companies value earned media because it can enhance credibility, increase awareness, and positively influence public perception without direct advertising costs.