Earn-and-Burn

Earn-and-Burn is a loyalty program strategy where customers earn points through purchases or actions, which then be used later to redeem rewards or benefits. The process involves "earning" points—often through shopping, engaging with a brand, or participating in activities—and "burning" those points when redeeming them for discounts, gifts, or exclusive access. This system encourages continued engagement by providing tangible incentives, fostering loyalty, and increasing future spending. Essentially, it turns customer interactions into a currency, rewarding ongoing participation and fostering a mutually beneficial relationship between the business and the customer.