E-commerce Tracking

E-commerce tracking refers to the process of monitoring and analyzing online shopping activities on a website. It helps businesses understand how customers interact with their site, such as what products they view, what they add to their carts, and their purchasing behavior. This tracking uses various tools and methods, including cookies and analytics software, to collect data about sales, conversion rates, and user preferences. By analyzing this information, companies can enhance their marketing strategies, improve user experience, and ultimately increase sales and customer satisfaction.