E-commerce segmentation

E-commerce segmentation involves dividing online shoppers into distinct groups based on shared characteristics such as demographics, buying behavior, preferences, or browsing habits. This helps businesses tailor their marketing, product offerings, and customer experiences to better meet the needs of each group. For example, some customers may prioritize fast shipping, while others focus on price or product variety. By understanding these segments, online retailers can create more relevant marketing messages and recommendations, leading to increased customer satisfaction and loyalty. Essentially, it's about personalizing the shopping experience to serve different types of customers more effectively.