e-commerce analytics

E-commerce analytics involves examining data from online shopping websites to understand customer behavior and business performance. It tracks metrics like how many people visit the site, which products they view or buy, and how they navigate through the site. By analyzing this data, businesses can identify trends, optimize marketing strategies, improve website usability, and increase sales. Essentially, e-commerce analytics provides insights into what’s working and what’s not, helping online stores make informed decisions to better serve customers and grow their business.