E-A-T (Expertise, Authority, Trustworthiness)

E-A-T stands for Expertise, Authority, and Trustworthiness. It’s a set of qualities that search engines like Google look for when evaluating the quality of a website or content. Expertise means the information comes from a knowledgeable source; Authority indicates the site or author is recognized and respected in their field; Trustworthiness ensures the content is honest, accurate, and reliable. Together, E-A-T helps ensure that users receive helpful and credible information, especially for topics that impact health, finance, or safety. Essentially, it’s about demonstrating that your content is created by knowledgeable sources that users can trust.