Dynamic Pricing in Freight

Dynamic pricing in freight refers to the practice of adjusting shipping costs based on various factors such as demand, time of year, fuel prices, and available capacity. Instead of a fixed rate, prices fluctuate to reflect real-time market conditions. For instance, during peak seasons or when there are more shipments than available trucks, prices may go up. Conversely, during slower periods, prices might decrease to attract more business. This approach helps companies optimize their revenue while providing flexibility in responding to changing market demands.