Dynamic bidding

Dynamic bidding is a flexible online advertising strategy where the bid amount for each ad placement automatically adjusts based on real-time data, such as how likely a user is to click or convert. Instead of setting a fixed bid, advertisers let the system analyze factors like user behavior and competition to optimize bids for better performance and return on investment. This approach helps ensure that advertising budgets are used efficiently, targeting the right audiences at the right times with appropriate bid amounts, ultimately increasing the chances of ad success without needing constant manual adjustments.