DXP (Digital Experience Platform)

A Digital Experience Platform (DXP) is a comprehensive software system that helps organizations deliver and manage personalized digital content across various channels like websites, mobile apps, and social media. It centralizes tools for creating, managing, and optimizing user experiences, ensuring consistency and relevance for each visitor. By integrating data, content, and marketing automation, a DXP enables businesses to better understand and engage their audience, improving customer satisfaction and loyalty. Essentially, it acts as a digital backbone that streamlines how companies connect with users across all digital touchpoints.