Dutch Flower Auctions

Dutch Flower Auctions are a fast-paced marketplace where flowers are sold to buyers through a descending-price bidding process. Flowers are arranged in large bundles and prices start high, then decrease until a buyer agrees to purchase at the current price. This method ensures quick transactions and fair market value based on real-time demand. Typically, these auctions are held daily in the Netherlands, the world’s largest flower exporter, enabling growers to sell their flowers efficiently to wholesalers and retailers worldwide. The system promotes transparency, competitiveness, and ensures that prices reflect current market conditions.