Dutch Flower Auction

The Dutch Flower Auction is the world's largest floral marketplace, where flowers are sold in large quantities through a fast-paced, live bidding process. Growers first deliver their flowers to the auction house, and buyers—such as florists and retailers—then bid electronically, often in seconds, to purchase shipments. This system ensures swift pricing and distribution, maintaining freshness and meeting global demand efficiently. Originating in the Netherlands, it has become a vital hub for the international flower trade, setting prices based on real-time supply and demand with transparency and speed.