Duke's Center for Advanced Hindsight

Duke's Center for Advanced Hindsight is a research facility focused on understanding how people make decisions and why they sometimes act against their best interests. Using psychology and behavioral economics, the center studies habits, choices, and biases to uncover ways to improve decision-making. Their insights aim to help individuals and organizations make better choices, from personal finance to health. The center also experiments in real-life settings to see how small changes can lead to smarter, more beneficial behaviors, ultimately improving well-being and decision quality.