dual branding

Dual branding is when two companies collaborate to create a product or service that features both of their brand names. This partnership allows each brand to leverage the other’s reputation, expand their reach, and appeal to a broader audience. Examples include a car model co-branded by two automakers or a clothing line developed by two fashion brands. Dual branding benefits both companies through shared marketing efforts, increased visibility, and enhanced product credibility, ultimately aiming to boost sales and customer interest for each brand involved.