Drive: The Surprising Truth About What Motivates Us (book by Daniel H. Pink)

"Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink explores the shift from traditional reward-based motivation to a new framework. Pink argues that intrinsic motivations, such as autonomy (the desire to direct our own lives), mastery (the urge to improve and excel), and purpose (the longing to contribute to something bigger), are more effective for fostering creativity and productivity in work and life. He challenges conventional beliefs about incentives, highlighting that meaningful, self-driven goals lead to greater satisfaction and achievement, particularly in knowledge-based work. Pink's insights are relevant for individuals and organizations seeking to enhance motivation and performance.