Dr. Michael Apter

Dr. Michael Apter is a psychologist known for developing the concept of "motivational states," which explains how people are driven by different emotional and psychological needs, called "pleasure," "arousal," and "dominance." His theory suggests that our behavior varies depending on which of these needs are prioritized at a given moment, influencing our decision-making and actions. For example, seeking excitement (arousal), comfort (pleasure), or control (dominance). His work helps in understanding human motivation and can be applied in areas like psychotherapy, marketing, and organizational behavior.