Dr. John B. Mullins

Dr. John B. Mullins is an accomplished academic and author known for his expertise in entrepreneurship and business strategy. He teaches at the Wharton School of the University of Pennsylvania, where he focuses on how businesses can effectively communicate their value propositions to customers and investors. Mullins is recognized for his research on the importance of the market and customer feedback in shaping successful business models. His books, including "The New New Thing" and "The Customer-Funded Business," provide insights for entrepreneurs on how to build and sustain profitable ventures by understanding their market deeply.