Dr. Janet Claire Berlo

Dr. Janet Claire Berlo is an expert in marketing and consumer behavior, known for her research on how cultural values and social influences impact buying decisions. She studied how personal identity and cultural background shape preferences, helping businesses better understand and connect with diverse customers. Her work has advanced knowledge in marketing strategies, emphasizing the importance of cultural sensitivity and consumer psychology. With her academic and professional contributions, Dr. Berlo has helped bridge the gap between cultural understanding and effective marketing practices.