Dr. Charles Spence

Dr. Charles Spence is a renowned psychologist and researcher who specializes in how our senses influence each other. He studies how taste, touch, sight, sound, and smell combine to shape our eating and drinking experiences. For example, he explores how the way food looks or the sounds associated with eating can affect how we perceive its taste and texture. His work helps design better food experiences, innovative packaging, and improved dining environments by understanding sensory interactions. Essentially, he uncovers how our senses work together to enhance or alter our perception of flavor and enjoyment.