Dr. Alan Hirsch

Dr. Alan Hirsch is a neurologist and smell researcher renowned for his work on the sense of smell and its impact on mood and behavior. He founded the Smell & Taste Treatment and Research Foundation, where he studies how scents influence emotions, appetite, and overall health. His research has explored the connection between olfactory function and conditions like obesity, depression, and Alzheimer's disease. Dr. Hirsch's work emphasizes that our sense of smell is a powerful, often overlooked sense that can significantly affect our well-being and behavior.