Douglas Hubbard (author)

Douglas Hubbard is an American author and consultant specializing in applying quantitative methods to improve decision-making and risk management. He is best known for his book "How to Measure Anything," which outlines techniques for accurately assessing intangible or uncertain factors using statistical and analytical tools. Hubbard’s work emphasizes the importance of data-driven approaches in business, technology, and project management to reduce uncertainty and make more informed, confident choices. His expertise helps organizations better evaluate risks, estimate project outcomes, and allocate resources effectively through measurable, scientifically grounded methods.