double diamond design process

The double diamond design process is a structured approach to solving problems and creating solutions. It consists of two main stages, each shaped like a diamond. The first diamond focuses on discovery and defining the problem—researching, understanding user needs, and clarifying what needs to be addressed. The second diamond involves developing and delivering solutions—generating ideas, refining concepts, and implementing the final product. The process promotes exploring multiple options before narrowing down to the best solution, ensuring the final design effectively meets user needs while encouraging creativity and thorough understanding at each stage.